Design as ritual encourages us to approach design as a sacred, mindful process deeply connected to larger life cycles, narratives and systems. We embody the idea that design is not just a task but as a lens through which to understand the deeper implications and connections within strategic decision making, and the process of creation.

Recognising origins and ancestral wisdom is the cornerstone of our design philosophy. It urges us to immerse ourselves in local cultures, histories and communities; understanding the unique nuances, values and practices of each context. We believe that design should be context-sensitive and place-based, tailored to the local landscapes.

This principle also emphasises storytelling and embodied knowledge, where local narratives and cultural practices are integral to the design process. Furthermore, it underscores the importance of preserving cultural identities, traditions, languages, design practices and art expressions within our designs.

Centering the periphery is a fundamental principle that places the experiences and needs of marginalised and excluded communities at the forefront of the design process. It recognises that these communities often hold invaluable insights and solutions for some of the most pressing challenges. By prioritising their voices and perspectives, we ensure that the design process will meet all the needs.

Land and nature as co-designers emphasises fostering a deep connection to the land, and regarding nature as an active participant in design. This principle encourages biomimetic inspiration, drawing design ideas directly from natural systems and organisms. It also promotes a respectful reciprocity with nature, designing in a way that honours and reciprocates the benefits received from the natural world. Additionally, it prioritises biodiversity and ecological restoration, designing to support and enhance natural ecosystems.

Community-centric design grounds the design process in community narrative, needs and aspirations; recognising the power of collective memory and shared stories. This principle emphasises collaborative and communal approaches, promoting co-creation and shared decision making within communities. It also celebrates diversity and adaptation, acknowledging evolving needs. Justice and equity in resource use are central to this principles, ensuring fair and equitable access for all community members.

Regenerative creation urges us to prioritise solutions that mimic nature’s cyclical processes, ensuring benefits for current and future generations. This principle emphasises ecologically balanced designs, promoting harmony with nature in resource use and waste reduction. It advocates for an intergenerational focus, looking (as best as we can) both 7 generations behind us and ahead of us.

Adaptive resilience emphasises that design should be flexible to meet the unpredictability of the lived experience, which is only worsened by human caused climate challenges, political fluctuations and socio-economic dynamics. This principle promotes resilience and adaptation, creating systems that can react to environmental and social changes. It also encourages multifunctionality and resourcefulness, designing objects and systems that can effectively adapt in utility to fit various use cases.